Inita Nicole Callaway, known as INC, chose the latter path to her pen. In 2017, she emerged from a difficult divorce, and in 2018, she launched her successful blog, "The B – Logs.". As INC embarked on her healing journey, her creative spirit flourished, allowing her to become a compelling storyteller and an advocate for women on their paths to continuous healing and becoming.

INC has ghostwritten eleven published books. Her exceptional communication skills, both written and verbal, have paved the way for collaborations with a diverse range of personalities, resulting in exceptional projects.. Her work ethic has afforded her the privilege of working alongside NFL Hall of Famers, Division I college coaches, and numerous professionals.

INC founded Inita Nicole Creatives Agency, a business that encompasses content creation, book writing, business writing, creative consulting, workshops, and personalized motivational messages for countless women annually.